Reasons to be Cheerful

We are finally in the age where it is quite obvious that we are in a crisis. This is visible both through the mindset of the people, the policies of the government, the educational programs in higher education, the labels on our products, and many other aspects. It has become quite clear that no one can really deny the state of the world right now and the sense of panic that is approaching. The question is now what do we do, how do we do it and why do we do it?
These questions have many approaches. It is the mindset of many that there is a need for government action, that people need to wait and pressure the government to do something about it. This in my opinion has stemmed from the way the climate crisis is presented to the world. Many people feel that they are almost helpless to do anything about it, that the most that they can do is buy some energy saving light bulbs and save some money on electricity, or buy a hybrid car or take a bus. However for the most part this is a lot of what the information campaigns have argued for. The belief that the general population needs to take baby steps into the climate crisis, work their way slowly upwards till they can begin to make massive sacrifices for the kind of change that really needs to happen. This is because the crisis is presented to be large, foreign, dreadful and unmanageable. As Hobson puts it in his article "Reasons to be Cheerful" "the environment becomes a thing ‘out there’ to feel guilty and responsible about."
How then can we begin to understand that the environment is not something 'out there' but something that is here, small, simple, manageable and comprehensible. Would not that seemingly be the answer? Do we need to find a villain, someone to blame or hate? Do we adopt the philosophies of deep ecologists and begin to live an eco-centric life placing natures needs above our owns, instituting population control worldwide and changing our lives? Do we follow Earth First and start a massive sabotage campaign destroying cars and trucks, oil drills and tractors? Do we begin to understand that we are the villains? How can we begin to understand that the environment is 'in here' when "climate change scenarios and their ameliorative pathways are often framed and experienced as a lack, a sacrifice, a going without that no one really wants to endure. It is also hard for us, whether poor or rich, to imagine the potentially profound changes ahead without feeling overwhelmed and despondent at the potential breakdown of our ways of life" (Hobson P. 6).
And how in the world are we supposed to be cheerful about this? According to Hobson "‘being cheerful’ is a fundamental prerequisite to conducting research into pathways to a healthy and sustainable future." His argument is precisely that we need to be cheerful and that we should be. This is more than just the understanding that we can each do our own little bit and help the world. Some policies try to emphasize imagining that 1000 people did what you did. And yes it does put our little energy saving light bulbs into context and makes us feel that we have some sort of impact but that isn't why we need to be cheerful. It seems we need to be cheerful because we can start from 'where we are.' Hobson states "recent research argues that seemingly ‘ethical’ or ‘green’ consumption practices (e.g. buying Fair Trade goods) do not originate from or exist within a sphere of thought and action set apart from the other, more mundane practices of the everyday. Rather, they are extensions of already existing ‘ordinarily ethical’ modes of being, which are the basis from which a myriad of conscious daily decisions are made. What this means is that people already have an inherent want to live a mindful lifestyle. That we are not putting in our energy saving bulbs because we are making ourselves think about the environment and the impact of regular light bulbs but rather we do it without thinking about it, because it is not something that is foreign to us. I believe that as a people we all have an inherent love of nature, this is visible through the ways in which we create gardens, and lobby for parks, the pets that we own, the trees that we plant. It is visible by the price of real estate on a tree lined block vs a block without trees. It is visible through the advertisements of cars driving through gorgeous scenery, through the houses that overlook the seaside and our wants and needs of them. I agree that 'green' thought is not something that arises from a different part of us but it is rather in us. This means that beginning to understand those problems that we are so scared of is not by targeting through massive numbers, and it is not necessarily through governmental policy but rather it is something that we already know and feel. It is a matter of perspective, we already love nature, we already want nature, we already domesticate the environment and the world around us, it is in us.
This is the answer to our question, that the environment is not something 'out there' but it is rather something that we keep in our minds, that influences our decisions and our actions. The reason that we need to be cheerful is because we do care and love nature, and the ways in which to begin to live in a world that loves us back is precisely by starting 'where people are.' It is not about the energy saving light bulbs, or the hybrid cars, or the Kyoto Protocol and Obama Stimulus plan. It is about the simple fact that we all inherently care and thats what we need to start marketing, that is what people need to realize.